"China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans" said Vesterbacka, Rovio’s CEO.
Moon festival based on Chinese Calendar will coming soon. Rovio see the opportunity to attract Chinese people wherever they are in this planet to play their Angry Birds game. Rovio will release the Angry Birds seasons to celebrate Moon Festival called Moon Festival edition. This game is set to release next month, coinciding with this year’s Mid-Autumn Festival, which falls on September 12.