Soc.io Mall, is said to be the first Android mall, offering users not just apps, but also other content like ebooks, audio books, music and more. We could think of it as Ovi Store on steroids, but we won’t – Nokia has its own dedicated music store and I guess that’s the fact they call it Ovi Store and not Ovi Mall.

By now you can tell where I’m going with this. Whether it’s called store, catalog, market or mall is not important – what’s important is the content users can get from the service. And that’s where Soc.io thinks they have a chance as well. Instead of putting every single app in their virtual shelves, they want to be picky – offering just the quality content. According to Seavus’ CEO Igor Lestar, their focus is “on quality rather than quantity.”

Moreover, Soc.io Mall will offer a more generous cut to developers – instead of the industry standard 70/30 ratio, they’re going for the 80/20 model, giving developers more than any other store.

The new Android mall is set to launch soon, boasting more than 7.000 apps and 37.000 e-books. We’ll see how and whether they can compete with other players…