Sony Ericsson has announced that it will be launching Qriocity video service on Xperia phones starting tomorrow, 1August . The Qriocity service will be available on a range of Sony Xperia devices at first which include the Xperia Arc, the Xperia Neo, Xperia Play, Xperia Pro and other devices and it will be released as a software update to the devices. The video service will automatically appear on Xperia smartphones which have been upgraded with this software and users will also be able to download the video service application from Android Market.

The service will provide you with an intuitive and user friendly way to buy or rent movies and TV shows from NBC, Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Bros. Digital Distribution as well as local studios. Here is the video demo on Qriocity video service for Sony Bravia TV.